Track Co-Chairs

Yi Wang
Southwestern University of Finance and Economics



Yuan Sun
Zhejiang Gongshang University




Si Shi
Associate Professor
Southwestern University of Finance and Economics




Brief Introduction

Social media technologies and services, including social networking sites, blog platforms, wikis, and etc., show significant promises in changing the way of how we communicate, work, and create. Increasing companies have adopted various types of social-media technologies for internal uses. A number of organizations, e.g., General Motors, IBM, HP, Microsoft, Infosys, Google, and Charles Schwab, are grasping the opportunity of implementing a “social-media strategy”(Huang, Singh et al. 2015).
This increasing penetration of enterprise social media requires academic efforts to address issues and challenges in various aspects. For example, what is the relationship between enterprise social media and other enterprise IT? What features of enterprise social media have most important implications for organizations? What are the challenges in developing, using and managing enterprise social media? How to understand the business value created by and organizational impacts of enterprise social media? What are tensions between management practices and enterprise social media? Diverse theoretical perspectives and research techniques are needed to further our understanding on this topic.


1. Innovation in enterprise social media
2. Social media adoption strategy and approaches among organizations
3. Business value and organizational impacts of enterprise social media
4. Behavioral issues in enterprise social media
5. Impacts of enterprise social media on employees and teams
6. Dark sides of enterprise social media
7. Challenges brought by ESM using in organizations
8. knowledge management and enterprise social media
9. The capabilities of enterprise social media